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Power of Privé (POP) brings a bespoke attitude to luxury label launches in the North American market. With unrivaled knowledge of the fashion world’s inner workings and key influencer relationships, we have the inside track on what – and who – you need for an exceptional launch in Canada.
POP services include marketing, brand consultancy and communications, retail positioning and product development, talent-spotting and VIP and customer engagement. We provide powerful impact through a well-honed eye for innovative opportunities and expert know-how in elevating brand presence – and amplify that via influential associations with tastemakers and style setters. From luxury boutique openings to private luncheons and new collection launches, our perfectly tailored strategies position iconic brands and future design stars alike for success in the style marketplace.